Pulire Eurasia

Ending in success its first edition, Pulire Eurasia, the only platform in Istanbul dedicated to the professional cleaning industry, which brought together specialized local and international companies under the same roof.

Turkey is one of the countries in the Eurasia region currently enjoying economic growth. Between 2002 and 2007, its exports increased by 200% (+478% with adjacent countries),
commercial trade was up 216%, imports grew by 340% and its GDP reported a rise of 187%. Its strategic geographic location is a significant plus and governments in adjacent nations have perceived this advantage; in the past few months, a number of openings and alliances have been forged, aimed at improving commercial trade. This is why Afidamp has teamed up with the event organizer Sentez, a local partner, to embark on a new adventure: to bring Pulire to a country that holds considerable potential.

Seventy businesses believed in this project, including 38 local and 32 international companies, the majority from Italy, followed by Germany, England, Spain, Switzerland and China.

A total of 1,794 visitors attended the three days of the event, enhanced by seminars organized by the Turkish Association of Professional Cleaning, Teshiad, and the Hungarian Institute of Cleaning Science.

Overall, we feel that the balance was very positive, especially as this was the first edition and also because it is addressed to an area where the rules are not yet fully defined. While retailers in many global countries and certainly Europe act as a liaison, a hinge, between manufacturers and the final consumer, their role still lacks efficacy and clarity in this industry. Modern retail is on its way and we feel that this event will contribute to its success.

PULIRE EURASIA Press Office